Marketing and brand strategy

Voices that move.

Amplifying our mission through intentional storytelling, community engagement, and global brand strategy — connecting medical impact with the global community.

How we work The team

The Hearts for the Homeless marketing team documenting a community screening opportunity

stories that mobilise

100k+

Reach

50+

Campaigns

How we impact

Narratives that mobilise resources.

We believe powerful narratives can mobilise resources, recruit passionate volunteers, and ultimately save lives. Through strategic communication we bridge the gap between our frontline medical efforts and the global community that supports them.

The work

Strategic pillars.

Social media management

Managing global platforms to foster community and engagement, building a digital ecosystem where supporters feel connected to our daily impact.

Content creation

Developing visual and written narratives that drive the mission forward, from patient stories to volunteer highlights and promotional material.

Brand strategy

Building strategic partnerships and managing our international brand presence, keeping our institutional voice trusted and compassionate.

The core

The creative minds.

Executive director, marketing Nadeen Samaien View profile

Director, platforms Daniela Danilova View profile

Senior technical director Ibrahim Al-Shdaifat View profile

Managers and specialists

Social Media and Marketing Director
Radhika Shah

Manager, marketing Becca Davidson LinkedIn

Manager, marketing Alec Hari

Manager, marketing Cameron McFarland

Working with us

Marketing questions, answered.

The marketing team is the front door for press, partnerships and brand assets, and the reason most people hear about a chapter before they ever meet one.

Can my chapter use the H4H logo and templates?

Yes. Marketing maintains brand assets and templates for chapters, including the recruitment materials that help a new chapter attract volunteers. Ask through your operations lead or this department directly.

How do I make a press enquiry?

Through marketing. Press requests, media interviews and partnership announcements are handled by this team rather than by individual chapters, so the answer you get is consistent wherever the story is set.

Can I share a story from my chapter?

Please do. Volunteer highlights, patient stories told with consent, and screening opportunity write-ups are what the marketing team publishes most, and Instagram is usually where the work appears first.

Do you run paid advertising?

Rarely. Most of our reach is organic — more than 100,000 people across 50+ campaigns — because the marketing strategy is built on documenting real work rather than buying attention.

Engagement hub

Work with our team

Brand assets for chapters, and a direct line for press and partnership enquiries.

Join the movement All departments